Title:  CRM Lead


Bentleigh East, Victoria, AU

About us

Our purpose at Officeworks is to help make bigger things happen, for our customers, our team, and our community.

We’re a fast paced, growing, innovative and inspiring Australian brand employing over 8,000 team members, with a national footprint of more than 165 retail stores and a dedicated team supporting the Business to Business market. Our people are our biggest asset and we wouldn’t be where we are today without the collective skill, dedication and talent of our team members who embody the Officeworks spirit every day – whether that’s in store, support office or in a CFC.  We are passionate about supporting the communities in which we live and work, and want our team members to take ownership and accountability to help make bigger things happen every day.

About the role

We are looking for a CRM Lifecycle Campaign Lead to join our dynamic CRM team to drive positive results for brand loyalty and customer value.  This role is essential for delivering the CRM strategy for programs of work to engage and drive our customers to form a deeper relationship with Officeworks.


The CRM team has touch points right across the business, as such you will be fortunate to engage with a wide range of stakeholders. The role is all encompassing and you will be required to quickly get up to speed with current campaigns, review and optimise the current lifecycle program whilst identifying new opportunities and developing strategy for future campaigns.

In addition you will

  • Work closely with our analytics team to identify and asses viable opportunities
  • Work with our marketing team to deliver better experiences for our customers
  • Work with our brand and design team on the creative
  • Lead and develop a CRM Coordinator to assist with campaign implementation  

About you

We are looking for someone who shares our passion for CRM to join our collaborative and supportive CRM team. You will be encouraged to activate your creative mindset. We have so much content and products to inspire our customers which is yet to be uncovered. There really is the opportunity to make this role your own.

We would love to hear from you if you have


  • Tertiary qualification with a major in Marketing or Communications
  • 3-5 years in a CRM / direct marketing / digital marketing role
  • Experience in strategy development, planning and implementation of Lifecycle CRM campaigns (a bonus if it is across multiple channels)
  • Experience in campaign targeting and segmentation, working with Analytics Teams to drive CRM strategies
  • Leadership experience to support the development of a CRM Coordinator
  • Excellent stakeholder engagement skills, you are just as comfortable to push back as you are to say yes!
  • Passion and enthusiasm to thrive in a fast pace environment


Retail experience is preferable however, do not let that deter you if you said yes to the above. This really is a fantastic opportunity for you to leverage your creative flair, let your voice be heard, be strategic and think analytically – the whole package!  You can help Officeworks  to inspire our customers to make bigger things happen.

Our culture

At Officeworks, we focus on creating an empowering and fun culture where people enjoy coming to work. We value our team's uniqueness and reward our team members by offering some great #officeworksperks including:

  • An inclusive and supportive team environment
  • A key focus on wellbeing
  • Potential flexible working arrangements to help you best manage your priorities
  • Generous discounts at Officeworks, along with team member discounts at Kmart and Target
  • Ongoing training and development with real opportunities to progress your career

At Officeworks, we operate best when our team is representative of the communities we serve and proudly commit to providing a safe and supportive work environment for all team members. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTI community and people with disabilities.