Title:  Digital Engagement Lead


Bentleigh East, Victoria, AU

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.


Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 165 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

We have a great opportunity to join our eCommerce team as a Digital Engagement Lead. Reporting to the Digital Engagement & Personalisation Manager, you will be responsible for the digital campaign strategy, leading the eCommerce input in the marketing trading calendar, and the eCommerce digital response through the Activate & Connect framework for Officeworks. 

You will work closely with your Digital Engagement peers, Merchandise, eMerchandise, CRO and Marketing teams to implement a seamless and effective digital campaign experience for our online customers.  You will develop strategies to identify the best, most relevant way to engage customers and create personalised shopping experiences on site. You will also be responsible for analysing performance of digital campaigns, ensuring insights are fed back to the team to optimise during the campaign, and back to the business to ensure learnings are built on each campaign and year, key customer stories and identify the best way to further engage these customers.

Currently, the position is based at our Support Office in East Bentleigh, Victoria and we support a hybrid work approach (on-site and working from home).

About you

You have exposure to eCommerce and / or digital marketing and have a strong commercial acumen. You will also bring the following to the role, and the wider team:

  • Exposure to staff management as you will lead a direct report
  • Energetic and passionate for design with an ability to clearly discuss and explain design options
  • Strong drive for continuous improvement – creating efficiencies & processes, innovating, maximising growth, accelerating the rate of new customer engagement and improving website profitability
  • Use data and insights to inform best practice content production
  • Ability to work autonomously, act quickly, solve problems, and be a ‘self-starter’
  • Analytical, driven and proactive with superior people skills and the ability to see the bigger picture
  • Demonstrated ability to deliver results within a complex business environment with varying stakeholder needs and expectations

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support your individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch.
  • Ongoing training and development opportunities to progress your career.
  • Industry leading Growing Families policy and access to Circle In portal for Working Families.


At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

Officeworks is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.

Officeworks requires all new team members to be fully vaccinated for COVID-19 (unless they have a medical exemption). This recognises that governments in a number of jurisdictions have already mandated vaccinations for people working in retail and is about creating a safer workplace for team, customers and the community.