Title:  Digital Lead - Geeks2U


Bentleigh East, Victoria, AU

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.


Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 165 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

The Officeworks Marketing team are thrilled to announce an opportunity for an experienced Digital Lead to join the team on a permanent basis. This newly created role will be responsible for the development, execution, and ongoing optimisation of Digital Marketing for Geeks2U. In addition, this role will drive the Content, Social Media, and CRM programs.

Working with the broader Geeks2U Marketing team, internal stakeholders, and external agencies, you will develop and deliver an annual digital strategy and campaign calendar for Geeks2U that aligns with our business objectives and that delivers tangible results. This multifaceted role will see you manage content as well as our Geeks2U consumer base, growing our customer lifetime value.

About you

Our ideal candidate holds a tertiary qualification in Communications or Marketing with proven experience in Digital Content Delivery and CRM. You have experience in digital media strategy, amplification, and optimisation as well as an understanding of SEO and web traffic metrics.

You have extensive experience working alongside external agencies and in-house Design teams and pride yourself on your ability to influence and engage with senior stakeholders.

We are looking for a Digital Lead that had prior experience building initiatives from the ground up. You know what to look for, are across best practice and can identify gaps easily. You are self-starter with a passion for retail and demonstrate the ability to navigate a sometimes ambiguous environment.

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support your individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at Officeworks, Kmart, Target and Catch.
  • Ongoing training and development opportunities to progress your career.
  • Industry leading Growing Families policy and access to Circle In portal for Working Families.


At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

Officeworks is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.