Title:  Web Analyst


Bentleigh East, Victoria, AU

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.


Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 165 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

Our Marketing and Insights team has been going through significant growth over the last few years and we have a great opportunity for a MarTech Tag Analyst to join the team.  You will oversee the continued enhancement, design and delivery of analytics tagging and tracking across the Officeworks Website and Offline Databases, supporting digital analytics and audience initiatives. You will provide expert-level understanding of measurement best practices to support analysis of visitor flows, conversion funnels, and events and personalisation.  Additionally, this role will direct the application and usage of our analytics reporting and tag management tool (Adobe) and govern data layer and 3rd party tagging configurations. 

About you

Along with your technical capabilities, you will have the ability to communicate technical concepts with a wide range of stakeholders. 


  • 3+ years using Adobe Experience Cloud Products (Analytics, Audience Manager, Campaign Target etc) or similar. Must include experience in conversion measurement and optimisation. 
  • Experience working with large data sets using analytical tools and working in a high-volume campaign environment, including the ability to analysis data 
  • Hands-on experience with one or more web analytics tools such as Adobe Analytics and debugging tools like Observe point.  As well as 3rd party platforms such as Verizon, Google Manager etc 
  • Implemented and set up Tag Management alongside Analytics type platforms (GTM, Adobe Launch, Adobe Analytics etc.) from scratch before 
  • Highly Technical solution-oriented, excellent analytical skills and experience translating business needs into requirements  
  • Excellent communication and presentation skills
  • Experience working with jQuery, regular expressions, HTML CSS Selectors

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support your individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at Officeworks, Kmart, Target, Bunnings and Catch.
  • Ongoing training and development opportunities to progress your career.
  • Industry leading Growing Families policy and access to Circle In portal for Working Families.


At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

Officeworks is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.

Officeworks  requires all new team members to be fully vaccinated for COVID-19 (unless they have a medical exemption). This recognises that governments in a number of jurisdictions have already mandated vaccinations for people working in retail and is about creating a safer workplace for team, customers and the community