Title:  Ecommerce Lead - Campaigns and Homepage

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

We’re looking for a creative and commercially-minded Ecommerce Lead – Campaigns and Homepage to manage and execute content updates across high-impact areas of our website. You'll take ownership of key trade-driving pages including the homepage, campaign landing pages, and New & Trending page. In this role, you’ll collaborate closely with teams across Online, Marketing, Merchandise, Brand, Digital, CX a to deliver campaigns that engage customers and drive sales.

What You'll Do
Content Planning

• Lead content planning for the homepage, campaign landing pages, and other trade areas, collaborating with ecommerce, marketing and merchandise teams
• Use insights to optimise content performance and prioritise updates
• Plan and activate online campaigns in partnership with Marketing and Merchandise
• Ensure new products and ranges are launched with maximum visibility

Content Creation & Execution

• Brief the design team with accurate specs and deadlines
• Build and publish content in CMS platforms (Contentful & Joomla) using HTML
• Manage content testing, approvals, and live checks
• Collaborate with web developers on new landing page builds and edits

Analytics & Optimisation

• Share weekly performance insights with stakeholders
• Monitor and respond to content underperformance on key pages
• Work with the Conversion and Digital Tagging teams to improve tracking and experiences

This role is hybrid, with 2 days a week based at our Chadstone Support Office.

About you

What You’ll Bring

• 5+ years of ecommerce experience in a similar role, ideally in retail
• Strong stakeholder engagement and influencing skills
• Proven ability to drive commercial outcomes through web content
• Experience with Adobe Analytics, PowerBI or similar tools
• Intermediate HTML and CSS skills
• Customer-first mindset with solid UX understanding
• Self-starter with excellent planning, problem-solving and attention to detail

Tools You’ll Use

• Joomla, Contentful
• Adobe Analytics, PowerBI
• HTML, CSS
• Monday.com, Microsoft Office

Desirable (but not essential)

• A degree in Marketing, Commerce, IT or a related field

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

• An inclusive, diverse, and supportive environment.
• Flexible working arrangements to best support your individual needs.
• A key focus on wellbeing and safety.
• Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart and Target.
• Ongoing training and development opportunities to progress your career.
• Industry leading Growing Families policy.

At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities. #LI-MS and #LI-Hybrid