Title:  Media & Digital Marketing Lead - Social

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

Ready to make an impact across our media and digital marketing efforts and campaigns? This is your opportunity to help evolve one of Australia’s most dynamic retail media and social programs.

At Officeworks, we’re looking for a Media & Digital Marketing Lead – Social. You will work across our Media and Digital Marketing campaigns, as well as have a focus on Social. You will support to drive strategy, hands-on implementation, and performance across more than a $10M+ media investment and a $15M Supplier Marketing program.

You’ll be at the centre of over 100 campaigns a year—shaping how we show up across social and digital channels to millions of Australians, with a clear focus on performance-driven paid media outcomes.

Some of what you’ll be doing:

• Lead end-to-end paid media planning, setup, execution, and optimisation across key platforms
• Own the delivery of campaigns – Planning, execution and management. We would love to see well-rounded Social experience including in-platform and a real well-rounded social understanding across Paid and Owned and creative best practice
• Oversee Officeworks’ broader social program (including organic and creators), to help all aspects of media come together to produce favourable outcomes
• Deliver data-led insights, analysing full-funnel performance and campaign effectiveness to continuously improve results
• Partner with internal teams and suppliers to deliver integrated, commercially impactful campaigns
• Manage and optimise agency relationships, ensuring a strong focus on paid social excellence and accountability
• Champion a test-and-learn mindset, driving innovation across paid social formats, tools, and channels
• Ensure brand safety, compliance, and consistency across all activity

About you

We’re looking for someone who thrives in a fast-paced, collaborative environment and is equally comfortable in-platform executing campaigns as they are shaping strategy.

You’ll bring:

• 5+ years’ experience in media, digital or social marketing (agency or client-side)
• Deep expertise in paid social, including hands-on experience across platforms like Meta, TikTok, Pinterest, or similar
• Proven ability to set up, manage, and optimise campaigns directly in-platform (not just briefing agencies), along with understanding of the financial processes.
• Strong understanding of performance marketing, audience strategy, and conversion optimisation, as well as a knack for creative best practices
• Confidence working with data, analytics, and performance reporting tools to drive decisions
• Experience balancing creative thinking with a strong analytical mindset
• Excellent stakeholder management and communication skills
• A sharp commercial mindset with strong budget ownership and ROI focus
• Highly organised, proactive, and always looking to push performance further

Our culture

If you’re searching for an organisation that’s truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let’s make bigger things happen – for all of us!  We celebrate our teams’ uniqueness by offering genuine team member benefits to the Officeworks family:

• We’re all about giving you the flexibility you need to keep things balanced to suit your individual needs. 
• Enjoy generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands.
• Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health.
• Our Growing Families Policy supports team members during the exciting and challenging times of expanding their family
• We prioritise safety, mental health and wellbeing, offering access to our Employee Assistance Program (EAP) as well as other ongoing programs
• Our Flexible Public Holidays Policy supports those who observe cultural or religious holidays different from the standard public holidays in Australia
• Take advantage of outstanding learning and development programs to support your career growth
• Explore fantastic career opportunities across the broader Wesfarmers Group.

At Officeworks, we operate best when our team represents the communities we serve.  We proudly commit to providing a safe and supportive work environment for our team.  We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community.