Title:  Online Optimisation Manager

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

We’re looking for a data-driven and customer-obsessed Online Optimisation Manager to lead high-impact digital initiatives that enhance our website and app experiences, boost commercial performance, and help shape the future of online shopping at Officeworks. This role is perfect for someone with a strong ecommerce background who’s passionate about customer experience, digital transformation, and growth.

Reporting to the Online & Martech Enablement Manager, you’ll lead cross-functional efforts to optimise product discovery, eCommerce performance, and digital platform capability. You’ll use data, insights, and collaboration to drive initiatives that improve customer journeys, increase conversion rates, and grow online sales. You’ll also bring the voice of the customer into every step of delivery—ensuring what we build is aligned with both user needs and commercial goals.

This role is hybrid, with 2 days a week based at our Chadstone Support Office.

What You’ll Be Doing

• Identify, prioritise and deliver initiatives that improve conversion, traffic, and user experience
• Optimise core ecommerce touchpoints including cart, checkout, and product search/browse
• Leverage data and analytics tools (Adobe/Google Analytics, SEMrush, etc.) to inform decisions
• Collaborate with teams across eCommerce, Marketing, IT, CX, and Digital to deliver outcomes
• Stay ahead of digital trends and emerging technologies to drive innovation and uplift capability

About you

What You’ll Bring

• 7+ years in digital marketing or ecommerce, ideally with experience managing an online store
• Strong commercial acumen and ability to build ROI-backed business cases
• Deep understanding of UX, SEO, analytics, ecommerce software, and CMS platforms
• Proven ability to manage multiple projects and align stakeholders around shared goals
• Passion for customer experience and continuous digital improvement

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

• An inclusive, diverse, and supportive environment.
• Flexible working arrangements to best support your individual needs.
• A key focus on wellbeing and safety.
• Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart and Target.
• Ongoing training and development opportunities to progress your career.
• Industry leading Growing Families policy.

At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.