Title:  Product Content Analyst

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

Are you passionate about creating engaging, customer-relevant product content? Officeworks is looking for a dynamic Product Content Analyst to join our team at our Chadstone office! 

In this role, you will be responsible for maintaining and elevating product detail page (PDP) content, driving user-generated and rich content to enhance the customer experience and encourage repeat purchases. 

Key Responsibilities: 

• Maintain and moderate user-generated content on PDPs. 

• Utilise analytics and eCommerce best practices to guide content decisions. 

• Collaborate with internal teams and external sources to enhance product pages. 

• Address content gaps and opportunities identified through customer feedback. 

• Implement data-driven content enhancements to increase page views and conversion rates. 

• Explore opportunities to integrate rich content and advanced UGC elements seamlessly onto PDPs. 

• Ensure a cohesive and consistent customer experience across all channels. 

Success in this Role Means: 

• Enhanced customer satisfaction and engagement. 

• An elevated PDP experience. 

• Higher page views and conversion rates. 

• A seamless online and in-store customer experience. 

About you

Our Product Content team drive exciting insight initiatives and directly support an easy and engaging customer experience through our eComm platform. 

Driven by Data Analytics and Reporting, and with a strong focus on User-Generated & Rich Content, Continuous Improvement and delivering a satisfying Customer Journey, this brand new role involves an exciting blend of administration, creativity and stakeholder engagement.  

Working with a variety of tools and technologies, including Adobe Analytics, our Product Information Management System (PIM), Microsoft Office Suite, and other Officeworks-approved content creation and editing software, competency using a variety of software and picking up new technology will put you on the front foot succeeding in this role. 

Key considerations: 

• A tertiary qualification in Communications/Multimedia or a similar discipline  

• Retail background – either customer-facing or online 

• Excellent product knowledge 

• Proficiency in Microsoft Office Suite 

• Excellent verbal and written communication skills. 

• Logical problem-solving capabilities. 

• Moderate photo and film editing skills would be an advantage 

Join us and leverage your skills to create impactful content and drive our business forward! 

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

• An inclusive, diverse, and supportive environment.
• Flexible working arrangements to best support your individual needs.
• A key focus on wellbeing and safety.
• Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch.
• Ongoing training and development opportunities to progress your career.
• Industry leading Growing Families policy.

At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities.

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